PENGGUNAAN TEKNOLOGI DIGITAL SEBAGAI SARANA PEMASARAN UMKM DI MASA PANDEMI COVID-19

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Published Jul 30, 2021
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Vol. 1 No. 1 (2021): Jurnal Komunikasi Media dan Budaya

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Alifia Putri Kurnia Wisnuwardhani
Amartya Kusuma Maharani
Universitas Adhirajasa Reswara Sanjaya
Aprian Dwi Julianto
Universitas Adhirajasa Reswara Sanjaya
Farrel Ersham
Universitas Adhirajasa Reswara Sanjaya
Hanna Agatha Agatha
Universitas Adhirajasa Reswara Sanjaya
Riduan Maliek Kaban
Universitas Adhirajasa Reswara Sanjaya

Abstract

The Covid-19 pandemic has had enough of an impact, even to the detriment of many parties, from the tourism sector, trade sector, industrial sector, to the economic sector. In the economic sector itself, the ones that get the most impact are Micro, Small, and Medium Enterprises (MSMEs). Many MSME actors themselves cannot continue their business so that they end up in bankruptcy caused by the Covid-19 pandemic and also for various internal reasons. MSME actors who find it difficult to find a bright spot to fight again have finally found the light again with digital technology. The existence of this digital technology allows MSME actors to sell and market their products digitally. The purpose of this study is to provide information on how to use digital technology as a means of marketing MSMEs during the Covid-19 pandemic and to find out consumer responses related to the use of digital technology. The research method used is a literature review by collecting references through related journals and articles, as well as conducting surveys by interviewing one of the MSME actors in the convection sector and consumers of MSME products. Based on the results of the discussion, it was found that technology has a great influence on MSME actors. Digital technology also provides benefits for MSME actors because since using digital technology their sales turnover has increased significantly. The future hope for MSME actors is that they can develop their business by utilizing digital technology and keeping up with the times.

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How to Cite
Wisnuwardhani, A. P. K. ., Maharani, A. K. ., Julianto, A. D. ., Ersham, F. ., Agatha, H. A., & Kaban, R. M. . (2021). PENGGUNAAN TEKNOLOGI DIGITAL SEBAGAI SARANA PEMASARAN UMKM DI MASA PANDEMI COVID-19. Jurnal Komunikasi Media Dan Budaya, 1(1), 47–54. Retrieved from https://jurnal.aspikomjabar.org/index.php/jaj/article/view/3

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