Strategi Komunikasi Pengelolaan Konten Media Online Tribratanews Polres Garut

Abstract

This research is motivated by the management of Tribratanews Garut Police's online media content which is considered not optimal in applying communication strategies in the field, this is because the target has not been achieved in increasing the number of visits. The purpose of this study is to explain content and situation analysis, strategy preparation, strategy implementation, and strategy evaluation in managing Tribratanews Garut Police's online media content. The research method used in this study is a qualitative approach with descriptive methods.  Data collection techniques used are observation, interviews, literature study, and documentation.  The object in this research is online media Tribratanews Garut Police.  The determination of research subjects used a purposive sampling technique with 5 informants who were managers and readers of online media content Tribratanews Garut Police and 3 informants.  This study uses communication strategy theory with Cutlip, Center, and Broom planning and management models which explain content and situation analysis, strategy formulation, strategy implementation, and program evaluation.The results of the study shows that the management of Tribratanews Garut Police's online media content analyzes the content and situation by collecting data and information in the field related to the police, finding facts in the field and conducting publication feasibility assessments. In preparing the strategy, set a goals that are measurable and relevant to the vision and mission of the Garut Police. However, the implementation of the strategy does not have a specially designed time. Evaluation of the strategy carried out is adjusted to the needs based on the program and management in managing content.